Women Do Love Trucks
The Fastest Growing Segment of Truck Buyers
Women do love pickup trucks, even as far back as 2004
American women bought as many full-size pickups as they did minivans — more than 250,000,
according to research firm RL Polk.
In some parts of the US (e.g. Texas), practically everyone drives a truck. This of course includes the fairer sex.
Points Why Women Love Pickup Trucks
- hauling and handling
- practicality
- the lifestyle it allows
- part-time truck, fulltime 'ride'
- safe sitting up higher
- security
If you don't believe that women buy pickup trucks take a look at these improvements made by the truck manufacturers. Female-friendly features are being incorporated into more pickups:
- adjustable brake and gas pedals
- easier step-in and step-out
- more storage compartments
- bigger passenger cabins (for carrying children)
- more carlike 'rides'
But don't worry, these features don't detract from the toughness or macho of the trucks; in fact, they improve truck driving for us men as well!
What Type of Pickups do Women Buy?
More women are buying compact pickups compared to large trucks and prefer the following models:
Information per R.L. Polk & Co. - The Leader in Global Automotive Intelligence as well as Edmunds.com - where smart car buyers start.